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Iulia Pușcaru

Product Design Consultant, UX Designer, Improver

I have been working in the design field since 2012, growing alongside the development of User Experience. Initially, my work has been focused on creating user interfaces for websites a well as mobile or web apps. My interest however has always been to expand beyond simple design briefs and introduce modern UX practices to my work as a driver for change.

Since 2017 I have been focused on providing value to clients by adopting a user centric product design process which includes thorough research and usability testing with real people. I am particularly interested in the discovery phase of the product life cycle.


Pixel Bonkers

Co-founder & Product Designer

August 2017 - Present

Iași, Romania

  • Identity design and layout for branding communication materials.

  • Facilitation of product discovery workshops and product design for mobile and web applications.

  • Heuristic analysis, user interviews and product competitor analysis.

  • Low-fi and high fidelity prototyping.

  • Facilitating usability testing sessions.

  • Industries include: social media, healthcare, recruitment, internet of things, fin-tech, charity and productivity to mention a few.

The Informal School of IT

UX Design Mentor

March 2019 - August 2019

Iași, Romania

  • Training students within the UX Design department by presenting, exemplifying and applying the Product Design process in the context of helping people convert to IT industry.


UI/UX & Graphic Designer

November 2011 - August 2017

Iași, Romania

  • Product research

  • Product Design and User Interface Design for mobile and web products for clients all over the world.


Help others help

Co-founder & Web/Graphic Designer

Dec 2020 - Present

Iași, Romania

  • Visual identity design

  • Website design and management for a local organization that provides medical equipment to hospitals by raising funds through donation campaigns.

Common Thread Sheffield

Graphic Designer

Mar 2017 - Nov 2019

Sheffield, UK

  • Identity redesign and social media communication materials for a 
non-profit organisation which handles monthly clothes exchanges for the local community in Sheffield, UK.

The Gardener Jazz Festival

Graphic Designer

  • Visual identity design and brand communication for a local 
jazz festival.

Oct 2015 - Oct 2016

Iași Romania


Master's Degree

Industrial & Product Design

„George Enescu” University of Arts

2010 - 2012

Iași, Romania

Bachelor's Degree

Industrial & Product Design

„George Enescu” University of Arts

2007 - 2010

Iași, Romania

Certificate in Advanced English (CAE)

Credential ID 0016304632
University of Cambridge

Issued Jun 2006

Iași, Romania




Professional working proficiency

Limited working proficiency

Limited working proficiency

Product design skills

  • Heuristic and competitor analysis

  • Facilitating user interviews

  • Low-fi and high-fidelity prototyping

  • Usability testing

  • Facilitating product discovery workshops

  • Problem solving through design iterations

Soft skills

  • Cross-team communication and organisation

  • Efficient time management

  • Experience with project management

  • Experience with training and mentoring interns










Other interests

  • Arts and crafts

  • Gardening, nature and sustainability

  • Crocheting, knitting and handwork

  • Dungeons and Dragons

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