LEX HOBBY STORE
Character concept, graphic & type design for Lex Hobby Store, a board game and hobby shop based in Iasi, Romania.
The mascot was designed and introduced into the existing brand in order to provide a recognisable, friendly & amusing key visual that fits into the business niche.
As such, the character was rolled out starting with a games convention and further on through a plethora of communication materials, be it printed or for the digital medium.
In turn, this visibly increased the recognition of the brand and further solidified its trust on a national level.