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KayX | Pixel Bonkers

Iulia Puscaru

KayX Product Design

There are some people out there who like to fantasise about making our first contact with intelligent life outside Earth, a world where people are kinder to each other and more responsible for their actions and our planet, where we've discovered the secrets behind spirituality, consciousness and death and many more of these things.

Context

What these people have in common is that they're usually ridiculed by most of us and it's hard for them  to connect and communicate in order to pursue their dreams and feel comfortable doing it.

The "dream team"

As my client usually calls us, he outsourced each of us from past collaborations. He recruited an old friend to work on the backend, a software development company of another old friend on frontend and project management, a community leader from the US on content strategy and me, an old collaborator on UX and UI design.

Following the design process

Strategy

The KayX objective is to address this communication problem and reach existing communities through their leader and events, and start with a user base that can eventually grow organically, through word of mouth recommendations and similar events.

The first milestone was to design an MVP that we'll be able to beta launch and test with real users during an event in Eisenstadt, Austria.

User research and competitor's analysis showed that most of these people use WhatsApp, Facebook Messenger and Telegram, they usually cover their phone's cameras and avoid Google and Facebook products or services.

Scope: Connecting - inviting - meeting

Based on the client discussions and previous research, I comprised a list of necessary features, defined the requirements for them and prioritised them together with the team in terms of user needs, business value and technical feasibility.

The most important interaction emerged from this, in this order:

  • Making new connections.
  • Inviting connections to communities.
  • Meeting in person and assessing the human interaction.

Structure

Based on the client discussions and previous research, I comprised a list of necessary features, defined the requirements for them and prioritised them together with the team in terms of user needs, business value and technical feasibility.

The most important interaction emerged from this, in this order:

  • Making new connections.
  • Inviting connections to communities.
  • Meeting in person and assessing the human interaction.

©2014 - 2019 Iulia Puscaru

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